Project-1

It has not been a long time since Mehrzad Dirin’s designs for B.A., a convenience food brand with eye-catching packaging, started to stand out among similar products. The exclusive feature in his work is the uniformity and integrity in photography and design of packages to make them be noticed on supermarket shelves which lead to a better mental image of the brand in the minds of the consumers.
Normally, applying this approach to products going over 25 types in range results in the tedious lack of variety. In design of these packages we can discern an intelligent plan to confront this hazard: photography.
The appetizing arrangement of products, camera angle and sometimes unifocal transparency has been worked out in a way that they are not only separable, but also original-looking, unlike any other designs in similar products. Besides being attractive, these photos also depict freshness, health and real ingredients of the product. Moreover, the choice of suitable background colors should also be taken into account. In conclusion, while B.A. packaging design is merely a professional rendition of similar foreign items, the designer has successfully coped with common challenges of the project.